Bobbie Howard is the General Manager at Flexrock UTV Performance, where she leads marketing, customer communications, and event planning initiatives. With more than 12 years of professional experience, Bobbie has built a career focused on connecting brands with customers and creating meaningful experiences. Before joining Flexrock, she spent much of her career working in marketing and event planning within the orthodontics manufacturing industry. She has also completed Business Management and Administration General courses, earning certifications in both programs.
Bobbie specializes in customer engagement, marketing strategy, event coordination, and supporting the growth of performance-focused products for the off-road community. Through her work at Flexrock, she contributes to developing customer relationships, sharing product knowledge, and helping enthusiasts discover reliable solutions for their UTV performance needs. Flexrock was established in 2018 and has earned a strong reputation among customers, supported by more than 50 Google reviews with a five-star rating.
Her connection to the industry comes from a genuine passion for outdoor adventures and off-roading. Bobbie entered the field because she enjoys the excitement, creativity, and hands-on nature of the industry. Her personal experience as an off-road enthusiast has helped shape the company’s approach to solving real-world challenges. One of Flexrock’s earliest product developments came from her experience with a side-by-side vehicle that had severe squeaking issues. That challenge led to designing the company’s first sway bar bushing kits, beginning a journey of creating practical performance solutions for UTV owners.
Beyond her professional responsibilities, Bobbie remains committed to supporting the off-road community. Flexrock regularly contributes to special rides and fundraising off-road events throughout the year, helping support families and community initiatives. Her personal interests include spending time outdoors and enjoying off-road activities, which continue to influence her understanding of customer needs.
Through her leadership, industry experience, and passion for the off-road community, Bobbie Howard helps advance Flexrock’s mission of delivering quality UTV performance products and valuable customer experiences.
UHMW stands for Ultra-High-Molecular-Weight Polyethylene. It’s a type of thermoplastic polymer known for its: Extremely high abrasion resistance Low coefficient of friction (very slippery) High
Purchasing UTV parts from American manufacturers is important for several reasons: Quality Control: As a U.S. manufacturer we follow stricter quality and safety standards, ensuring